Partnering with the brilliant folks at Love Street & Co, we created a new logo and visual identity system for Western Union, the world’s leading international money transfer solution.

As financial services go increasingly mobile, the brand needed a concise and impactful identifier that could transcend languages and work hard in both physical and digital spaces.

I developed a new symbol, a W+U monogram rendered in a tension between fluid calligraphic stokes and dynamic multi-directional angles, representing customers and their ambitions in a single mark.

Agency: Love Street & Co