Launch campaign for Nike Flywire technology, a new footwear upper technology which utilizes high-strength cables to create a lightweight but incredibly durable fit in athletic footwear. Launched as part of the Nike's Beijing Olympics initiative, the project included branding, product photography, retail displays and more.

Heather Amuny-Dey, Creative Director
Scott Denton-Cardew, Design Director
Darrin Crescenzi, design
Youngran Ryu, design

Created while at Nike Brand Design